ARDEN
a New York-based content creator who loves all things sports and culture
Arden is a seasoned multi-media content creator and strategist with 15+ years of experience, whose work has been featured on platforms like Billboard, HYPEBEAST, and FanDuel. He’s covered major events including the NFL Draft and Rolling Loud, and has interviewed top-tier talent such as Donovan Mitchell, Sabrina Ionescu, and Jey Uso.
Beyond his collaborations, Arden is a proven builder — founding 4$IDE, an emerging hip-hop media outlet, and Dunkyard, a basketball-focused multimedia brand with 110K+ followers. In May, he expanded his footprint once again with the launch of isthatarden, his marketing consulting agency, partnering with brands like Fanatics, WaleMania, and Twenty Four New York to deliver innovative marketing strategies and high-impact audience engagement.
All inquiries can be sent to: arden@isthatarden.com